VP of Marketing (FULL-TIME)

Job Description

About Amulet

Amulet is shining a light on invisible threats in our food system. Amulet has two core brands: Allergy Amulet gives consumers the ability to detect food allergens at the table, and Amulet Scientific equips manufacturers, CPGs & researchers with portable and rapid electrochemical detection capabilities for food toxins and contaminants.

About This Role

We’re looking for an experienced VP of Marketing to direct and oversee our marketing department. This individual will be based at our office headquarters in Madison, WI with the option of partial remote work. This role will report to the Chief Operating Officer and work closely with the Chief Executive Officer and Creative Director.

Our ideal candidate has a solid consumer marketing background and experience managing a variety of promotional projects end-to-end, including paid advertising campaigns, e-comm strategy, and digital marketing techniques.

Responsibilities Will Include:

  • Develop and implement cohesive marketing plans to increase brand awareness

  • Work with the leadership team to set the marketing budget and disseminate appropriately

  • Create, monitor, and improve marketing campaigns, as necessary

  • Prepare marketing performance reports

  • Track competitor activities

  • Work cross-functionally with teams to ensure marketing programs are in line with company objectives

What We Are Looking For:

  • Comfort navigating and developing campaigns in Privy, and/or other third-party e-comm/email marketing systems

  • Strong proofreading and copywriting skills

  • Ability to nurture and maintain customer relationships

  • Solid knowledge of SEO, web analytics, and Google Adwords

  • Comfortable overseeing digital marketing campaigns

  • An entrepreneurial spirit with the ability to work well in a rapidly changing environment

  • A committed team player—dependable, accountable, and asks for help when they need it

Requirements:

  • Bachelor’s or master’s degree in marketing, advertising, or a related discipline

  • 5-7 years of consumer marketing and product launch experience (preference for a related industry)

  • Proven work experience as a VP of Marketing, Marketing Director, or other senior role

  • Strong leadership and communication skills

  • Strong analytical and project management skills

  • Experience building brand awareness

Preferred Experiences and Skills:

  • Prior work with a start-up or early-stage company

  • Experience launching D2C products

In addition to a competitive salary and benefits, including work-from-home flexibility, the VP of Marketing will take an ownership role in critical business operations and serve as a key member of the Amulet team.

If you believe you are a good fit and are located in Madison, please send a resume and any other relevant information to jobs@amulet-inc.com with the subject line: VP of Marketing Candidate.

Amulet is committed to creating a diverse and inclusive workplace environment. As a team of many geographies, we operate with high levels of trust, autonomy, and ownership. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.