Dale Nitschke

Member of the Board


Dale is the CEO and Founder of Ovative/group, a leading digital media firm. Ovative focuses on measuring and optimizing Enterprise Marketing Return, a metric that combines online and offline revenue, customer value, product or service margin, and the incremental gains of individualized marketing actions.

Prior to founding Ovative, Dale spent over two decades at Target Corporation, where he served as the President of Target.com.